By NATION CORRESPONDENT
Posted Wednesday, September 7 2011 at 19:08
Posted Wednesday, September 7 2011 at 19:08
More than 400 people from various parts of the world are gathered in Nairobi for this year’s edition of the Discop Africa conference.
The conference brings together television content producers, distributors and content buyers to provide a platform for pushing sales of content.
This year’s event will target Kenyan and the rest of Sub Saharan Africa consumers, at prices of between $200 and $500 depending on the nature of content.
According to Patrick Jucaud founder of Discop, which has been operating for 20 years, the African edition ensures that African consumers can negotiate for fair content prices and get more African content.
“We have been keen on the African market since 2008 when we held the first conference in Africa. Next year we hope to reach a deal where African countries can buy sports content at fair prices, as these have remained above the reach of most consumers,” he said.
This is the third time Kenya is hosting the conference held twice a year. Other countries that have hosted the conference include Ghana and Senegal.
Kenya has remained preferable, as the hub for reaching out to the rest of the East African region.
Other than generating revenue for the hospitality sector, the event also sells Kenya as a tourist destination.
No comments:
Post a Comment